PARKER WOODROOF PHD

Parker Woodroof, PhD, is a distinguished Marketing Professor at the University of Alabama at Birmingham (UAB). With a passion for marketing ethics, consumer behavior and cause related marketing, Dr. Woodroof has dedicated his career to advancing knowledge in the field and shaping a new generation of ethical marketing professionals dedicated to making the world a better place.

.

Dr. Woodroof earned his Doctorate in Marketing from the University of Memphis. Showcasing his commitment to academic excellence his doctoral dissertation has been published in the Journal of American Marketing. His research contributions have been widely recognized and published in reputable journals, contributing valuable insights to the ever-evolving landscape of marketing and business ethics.

​

As a seasoned educator, Dr. Woodroof brings not only a wealth of knowledge and practical experience to his students but also  a vulnerability and honesty that has won him multiple awards in teaching excellence. Known for his engaging teaching style, he strives to create an enriching and dynamic learning environment for his students. His commitment to fostering critical thinking and analytical skills has earned him admiration from both colleagues and students alike.

​

Beyond the classroom, Dr. Woodroof is actively involved in academic and professional communities, participating in conferences and events to stay at the forefront of marketing trends. His expertise extends to areas such as digital marketing, cause related marketing, personal branding, pedagogy and market research, making him a sought-after speaker and consultant in the industry.

​

Parker Woodroof, with his extensive academic background and commitment to excellence, continues to make significant contributions to the field of marketing and the global business world, leaving a lasting impact on both his students and the broader academic community at UAB.